Famous actor and standup comedian Robin Williams once said, “No matter what people tell you, words and ideas can change the world.”
This quote is pretty apt in describing the journey of Desi Hangover. Born from an idea triggered in the minds of two undergrad students interning in Egypt, the idea was to begin a social revolution in rural India through smart and effective business setup.
Back in 2013, when Hitesh Kenjale and Lakshya Arora traveled to Egypt for their internship, they had no idea how their lives were about to change. It was during this time the traditional handmade leather sandal, popularly known as Kolhapuri sandals, worn by Hitesh was widely appreciated by their fellow interns. This was the Eureka moment these two aspiring entrepreneurs were looking for and they sensed a great opportunity.
Once back in the country, Hitesh and Lakshya were joined by Abha Agrawal, Hitesh’s professor from his engineering days, as they scoured the market to gain a thorough and in-depth understanding of the handcrafted footwear market. Their research efforts took them to a small village near Kolhapur in the South Western part of the state of Maharashtra, where artisans from the Chambhar community kept alive the dying art of hand weaving and crafting leather shoes irrespective of the incredible hardships they had to face every day.
Saddened by their plight and with that entrepreneurial fire burning in their stomach, these three youngsters decided to take the jump and established Desi Hangover in the latter part of 2013. The idea behind the brand was simple – to improve the lives of these artisans who carry the legacy of a centuries-old artform on their shoulders and through effective and innovative business leadership and marketing techniques, provide a platform for their talent and art to be recognized and appreciated all around the globe. Since then the journey of DH has gone from strength to strength as we have continued in our mission of providing our customers with the very best in terms of comfort and design and in hindsight uplift and empower this community of artisans who for far too long have led a life of incredible hardship and oblivion.